Monthly Featured Vendor: Miralis
For this month's vendor feature we are focusing on one of our most reliable partners in Miralis. Much like our last feature with the Acovski Residence, we had another sit down interview with a Miralis representative; So that we can learn more about the Miralis brand and what they represent as another high end interior design company. We hope you will enjoy their insight as much as we did.
When asked to give an introduction to Miralis, they opened with the following, "as the only Québec-based business that crafts entirely custom-made kitchens, Miralis makes it mark with commitment. A commitment to always go further in research and development, but also a pledge to its people to be among the most human-centered businesses of its time."
They continued with what continues to motivate them to keep growing as a company, stating that "It's because we dared to dream that we propelled a regional business to the international stage with a distribution network spanning from Montreal to Miami through New York and Toronto. It's also because we dreamed that we built a strong brand that influences various stakeholders."
When presented with the question of what do you believe helps distinguish Miralis from others within the home design industry, they responded with; "Quality and durability, the advanced technology within our manufacturing facilities that allow us to develop and produce the highest quality materials. Our products age beautifully and are guaranteed for life." *Note that certain conditions apply to the lifetime warranty.*
They then further explained that "innovation, along with being committed and enlightened; That’s the kind of innovation we want to see hatch within our walls. Before bringing a new concept into the world, we evaluate it from every angle and we ensure that it isn’t a passing fad but instead a viable and sustainable concept over time."
Concluding with the explanation of how much of a difference making impact Miralis has had on the industry. "Best in class in automation: State-of-the-art technology has always been an integral part of our manufacturing processes, but the two new facilities will position us as a leader in manufacturing engineering in North America. Indeed, the level of robotization and automation will be unprecedented: more than 60 high-tech manufacturing components from Europe will be integrated to further build up our production line. It’s this level of automation that will bring Miralis closer to becoming an Industry 4.0 manufacturer."
When reflecting on how the interior home design industry trends goes through changes over time, they shared the following with us; "Sustainability: More and more consumers are concerned about the environmental impact of their purchasing choices. We take our responsibility towards the environment very seriously. Therefore, we make sure that our materials come from both traceable and certified sources. We work with suppliers who have environmental certifications, and we are well on our way to obtaining B-Corps certification."
They concluded with, "Digitalization: Digital technologies have transformed the way consumers search for and purchase products. Therefore, we need to make sure to follow the trend and adapt."
When asked about what Miralis has in store for future releases, they shared that the newly distributed, fully designed, and produced by Miralis, Tribeca Similacquer door is available. Which recently launched on March 17th. Along with that, there is the upcoming release of the Tribeca and Providence door in Fenix – Fully manufactured and designed by Miralis. The Curio – One of [Miralis] bold innovations – unique to Miralis, which is custom-made, Integrated LED lighting, and has concealed hinges. With new bold product launches are planned this year, be sure to stay tuned!